I love watching YouTube, now more than ever. I mean, I have a lot more time on my hands to do so! One of my all-time favorite YouTube channels is called Jubilee. Jubilee has 5.24 million subscribers on Youtube and, according to its website, Jubilee’s vision is to “create a movement of empathy for human good.” That vision is evident in all they do, whether it be videos for their channel or merchandise they sell in their humangood store.
It’s no secret that the COVID-19 pandemic has affected every possible field and business. Companies are having to find new and innovative ways to move forward during this unexpected crisis. Everyone is finding their own ways to handle this unprecedented time, but there are a few things I think Jubilee is doing well that others can learn from.
First, Jubilee is taking this time to create and develop partnerships that are mutually beneficial. Jubilee partnered with Bumble, a dating app, for one of their most recent videos. This partnership is mutually beneficial as Bumble gains publicity for their video chat date option and Jubilee gets to create videos remotely that propel their vision. Check out that video below if you’re interested, it’s pretty entertaining!
Next, Jubilee is using its resources to show their customers and fans that they are in tune with what is happening and that they care. Jubilee is now selling face masks in its store, and for every face mask that is bought, they are donating a face mask to an LA hospital. The mask is called the “We Will Get Through This” face mask in the store catalog. As of April 26, Jubilee had donated over 3,000 face masks.
Lastly, Jubilee has been using this time to try and connect more with its customers and fans. Jubilee is demonstrating that they do not just care about their business surviving, but they care about the impacts this pandemic is having on others, however small those impacts may seem. Jubilee hosted a virtual prom for seniors in high school, acknowledging the loss a large part of their fan base is feeling during this time and trying to support them.
With all that Jubilee is doing during the COVID-19 crisis, the biggest takeaway is that they are trying to be good humans. All the crisis PR and marketing campaigns in the world can only get your company so far if you are not showing consumers that you genuinely care about them and are practicing corporate social responsibility. This is what will ultimately make you stand out and will help you in the future: people will remember when your company was good to them in a hard time and hopefully repay the favor one day.
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